FOR IMMEDIATE RELEASE
CONTACT: Lisa Heaney
Lisa@michiganbrewing.com
 

MICHIGAN BREWING COMPANY ADDS MEIJER TO RETAIL BEER SALES

Webberville, MI - March 19, 2008

Meijer, the Grand Rapids, Michigan-based retailer that operates 181 super centers throughout Michigan, Indiana, Illinois, Ohio and Kentucky has contracted to sell Michigan Brewing Company beers.  MBC beers, brewed and bottled at the company’s Webberville, Michigan, will begin to hit Meijer shelves in the latter half of 2008.

“This is a great “Michigan Made” partnership for both of our companies,” said MBC owner and President Bobby Mason. “From day one of this venture, we have been committed to local relationships and business connections, and to the highest standards of quality.  When you say the name Meijer in the Midwest, you hit both those commitments.  We’re extremely proud to be associated with the Meijer name.”

Of the 20-plus MBC beers available at the MBC brew pub in Webberville, Meijer will offer the Great American Beer Festival Gold Medal winning Celis Grand Cru and Celis White Belgian beers; MBC’s Mackinac Pale Ale, High Seas India Pale Ale and the MBC Variety 12 pack.  This fall, Meijer will add MBC’s specialty beer, Screaming Pumpkin – a gold medal winner at Frankenmuth’s World Expo of Beer.
 

Michigan Brewing Company is located in Webberville, Michigan, in a 76,000 sq. foot facility that includes The Pub, with excellent food and excellent customers, along with thingsBEER a retail outlet for home brewers and wine makers.  The new facility also houses Michigan Sate University’s Bio-Refinery Training Facility. Capacity for the brewery is 54,000 barrels per year, and MBC beers are now distributed in Michigan, Illinois, Ohio, New York, Oregon, Pennsylvania, Virginia, Indiana, Minnesota, Wisconsin with seven more states coming online in 2008.  MBC beers are also now available in the Kingdom of Sweden. 

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