Now, let's talk about the beer. Although it's carefully crafted by the Michigan Brewing Company in Webberville, Michigan, this is not a craft beer. This is not a snifter pour. This is not a beer with a flowery finish or oaky undertones. No, this beer takes water from the Saginaw aquifer and turns it into a beer that stands out and seems familiar at the same time. And it's priced right. Because great beer should be bought without having to think twice; without having to pass the hat around when you get to the beach, house or backyard bonfire. Let's put it this way, Badass is a beer that was brought up to go down easy. Why? Because Kid Rock wants it that way and when it comes to his beer he's not about to take no for an answer.

Kid Rock’s forthcoming eighth album, “Born Free,” features guest spots by Sheryl Crow, Bob Seger and T.I., but the title track finds the singer returning to his Southern rock roots without relying on a featured artist.

With producer Rick Rubin contributing to the lead single’s arena-ready sound, Rock recalls Bruce Springsteen’s “Born in the U.S.A.” by pairing charging guitar riffs with lyrics about well-worn American ideals. “Deep like the grandest canyon, wild like an untamed stallion/If you can’t see my heart you must be blind,” he sings. The song slows down during the interlude, as a grand piano takes the place of the rhythm guitar, but soon picks up with a drum roll and an epic final chorus. As a logical follow-up to his hit single “All Summer Long,” “Born Free” lets Rock get back to what he does best: making classic rock music with a modern twist.

KID ROCK TO APPEAR AS A STAR ON THE AMERICAN VERSION OF "TOP GEAR